For manufacturers
Turn your website into a request-a-quote engine.
Industrial buyers do not check out - they ask for a quote. Praxala gives them a clean path to do it, and every request lands in your CRM as a real record with the product context attached.
Website, CRM, request-a-quote forms, quoting with e-signature, insights, and a social calendar - on one customer record. No per-contact escalator.
The real problem
Most manufacturer websites look fine. They just do not convert.
Procurement and engineering buyers expect a clean path to request a quote. When that path is missing or clumsy, the opportunity goes somewhere else.
Quote requests stuck in email
Requests live in inboxes and spreadsheets. Details get lost, response times stretch, and deals stall before they start.
Forms that kill conversion
A twenty-field form punishes a busy buyer for not knowing a spec. They leave and ask a competitor who made it easy.
No single source of truth
Website, CRM, marketing tools and spreadsheets do not share a record. Teams re-type the same information and lose visibility.
Marketing without feedback
Social and content run with no clear read on which of it actually produces qualified requests and real pipeline.
Our first live customer
Four brands, four sites, rebuilt inside their trial.
A Midwest packaging manufacturer runs four brands. They bought Praxala, and inside their trial we rebuilt all four of their websites on it.
Twenty-seven pages. Every one of their 116 news articles and 252 products carried across, with 129 redirects so the search traffic they had already earned kept landing. Every site got a request-a-quote page built the way B2B buying actually works: the customer says what they need in whatever detail they have, attaches the drawing or the photo of the carton they are holding, and the manufacturer works out the rest. Not a twenty-field form that punishes a busy buyer for not knowing a board grade.
The website work was the wedge. What it pulled in behind it is the part that keeps paying: every quote request lands in the CRM as a real record, with the product context attached, against a contact and a company. The lead does not sit in somebody's inbox.
4
brand sites rebuilt
27
pages built
129
redirects preserving earned search traffic
11
days from plan to client review
Our first live customer is under NDA, so no name and no logo. Figures are counted from the delivered build, not estimated.
How Praxala delivers it
Everything it takes to convert industrial demand, in one system.
No bolted-together stack, and no agency retainer just to keep the lights on.
Website + customer portal
A hosted, branded site and a customer portal that share the same record as your CRM. Quotes, delivery and invoicing without re-keying.
Request-a-quote forms
Built for how buyers actually buy: start with whatever you have, attach a drawing or a photo, and "not sure" is a real answer rather than a blocked field.
Quotes with e-signature
Create, send and close a quote in one link. The signature is ours, captured in the portal with an audit trail - no DocuSign account and no per-envelope fee.
Marketing and social calendar
Run social, email, SEO and landing pages from the same platform that holds the pipeline they feed.
Customer and market insights
Ask your own data what is working and which deals are slipping, and open any figure to the records behind it.
Your data, your keys
Bring your own AI keys and we never bill tokens, only cap them. Export anytime, cancel monthly, no lock-in.
Getting started
From first conversation to a working conversion system.
See the approach
A short walkthrough of the request-a-quote and website conversion flow, on a real build rather than slides.
Positioning and build
Optional Studio support to sharpen how you are different, rebuild the site, and configure the forms and CRM behind it.
Go live and measure
Launch the new conversion paths, capture quote requests cleanly, and use what the data shows to improve them.
Own the system
You hold the keys. Data, content and pipeline stay yours, and you can take them with you at any point.
Ready to stop losing quote requests to slow websites and scattered tools?
See how the same approach works for your operation. Every claim on this page is provable in a short walkthrough, and the full product is live for all 60 days of the trial - no credit card.