Growing field service
Dispatch software that can't sell. Sales software that can't dispatch. You need both.
Praxala runs dispatch, a real sales pipeline, and a customer portal on one platform - plus the website and AI insights that come as separate purchases everywhere else. Built for businesses ServiceTitan priced out.
The cost of the status quo
Separate tools, separate logins, one scattered customer.
Your tools don't talk
Dispatch in one app, the website somewhere else, the CRM is a spreadsheet, estimates go out by email. The customer record is scattered across all of them - and never matches.
No real sales pipeline
Jobber and Housecall Pro treat sales as an afterthought; ServiceTitan's CRM is a weak add-on. Growth needs a pipeline you can manage to close - not just a schedule.
Enterprise pricing at a non-enterprise size
ServiceTitan's $145+/user and five-figure implementation are built for 100+ techs - not the business you're actually growing into.
How Praxala changes it
One record from the office to the truck to the customer.
One system, office to truck to customer
A dispatcher calendar, an offline-capable mobile field app, and a homeowner portal - all on the same record your sales team is already working.
Estimates that close on a phone
The homeowner opens a magic link, accepts with a finger signature, and pays with Stripe. No account to create, no callback to schedule.
Ask your operation questions
'Which techs are over-booked next week?' 'Which work orders missed their on-time window?' Ask in plain English. AI Insights runs on your FSM and CRM data.
The numbers
For a growing business with 25 field workers.
| Monthly | Annual | |
|---|---|---|
| ServiceTitan equivalent | $4,500 - 6,000+ | $54k - 72k+ |
| Praxala | ~$810 | ~$9,700 |
Praxala: $199 base + 2 Dispatcher · 15 Field Tech · 4 CRM User · 3 Viewer. Field crew pay tablet prices ($25), not desk-software prices.
Where we fit (honest)
The 5 - 50 field-worker business.
We're for the 5 - 50 field-worker business - above Housecall Pro's ceiling, below ServiceTitan's price comfort zone, beside Jobber but with a real CRM and AI. If you're at 100+ techs needing multi-warehouse parts inventory and route optimization, ServiceTitan is still the right tool, and we'll say so. Parts catalog, routing, and accounting integrations are on our roadmap, not shipped.
Proof
Productized from a real field-service modernization.
Praxala's field-service module was productized from a real modernization - a legacy Windows field app rebuilt as a mobile web app (249 forms, 197 reports, 3 portals). The mobile field app is live from day one of the trial, so your dispatch workflow is exactly what you test. Founding Customer terms apply to early adopters.